Portfolio

BRIEF: Position and launch Skoda Yeti as a vehicle that allows you to ‘Rediscover your wild side’. IDEA: Create online experiences that allow users to see how the Yeti is more than just a car for the city. It’s a car that

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AWARDS: 2014 – DMAI Gold – Creativity/Interactive/Apps & New Development Bronze – Effectiveness in Consumer

INSIGHT: People who had donated online in the past revealed that they do not get a real sense of what has been achieved with the money they gave. We therefore decided to use the internet to create a window into the lives of the people

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BRIEF: Skoda Auto was re-launching its top selling hatchback, Skoda Fabia in October 2010. With tons of new stylish features and aggressive price point, Skoda Fabia was being touted as the next supermodel on the roads. INSIGHT : The internet

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ICICI Prudential recognised that Indians do not invest for their own future. They’d rather plan for a house, children’s education and even marriage, but only a few will plan for life after retirement. BRIEF: Get people excited and aware of an

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BRIEF: Introduce the new packages from Travelocity.co.in IDEA: Create an experience based website, www.explorekaro.com, that would provide users with a comprehensive package right from their current location. AWARDS:  2009 – Goa Fest: Silver Metal, Interactive category  

Microsite and a simple flash animation created for the launch of a new fund from Birla Sun Life Insurance.   Click to view the header animation

BRIEF: Create a platform for girls to bond with other girls. And in the process talk to them about hair care and grooming in an non-intrusive manner IDEA: Sunsilk gang of girls – an exclusive online community for like minded girls. The

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BRIEF: Pritish Nandy Communications was launching a new movie in the Indian markets. The brief was to create a website for the movie launch. IDEA: Raat Gayi Baat Gayi is a website designed to promote a new film from PNC.

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BRIEF: Push Clinic All Clear into a designated ‘fun zone’ by reaching out to the youth by appealing to what they like most – wooing and winning over members of the opposite sex. IDEA: A microsite allows users to make

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