FMCG

BRIEF: Help launch and create buzz around the new variant of Lays, called Chile Limon IDEA: Chile Limon was all about bringing out the sweet devil in you. The client asked us to work on a propositon of pranking users.

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Britannia Healthy Start are healthy processed foods designed to ensure everyone has a balanced and nutritious start to their day. BRIEF: Make people aware of the choice they have when it comes to breakfasts and other foods. IDEA: An interactive and informative

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BRIEF: Create a platform for girls to bond with other girls. And in the process talk to them about hair care and grooming in an non-intrusive manner IDEA: Sunsilk gang of girls – an exclusive online community for like minded girls. The

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BRIEF: Push Clinic All Clear into a designated ‘fun zone’ by reaching out to the youth by appealing to what they like most – wooing and winning over members of the opposite sex. IDEA: A microsite allows users to make

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BRIEF: Make everyone aware of the offerings from ITC’s Kitchens of India. IDEA: A website which offers a feast for your senses online. KitchensofIndia.com was designed to bring authentic Indian food to the rest of the world. AWARDS: 2008 – PC Award:

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